The General Mills Radio AdventureTheater - The Black Arrow (03-13-77)
The Black Arrow (Aired March 13, 1977)
The General Mills Radio Adventure Theater was a 1977 anthology radio drama series with Tom Bosley as host. Himan Brown, already producing the CBS Radio Mystery Theater for the network, added this twice-weekly (Saturdays and Sundays) anthology radio drama series to his workload in 1977. It usually aired on weekends, beginning in February 1977 and continuing through the end of January 1978, on stations which cleared it. General Mills's advertising agency was looking for a means of reaching children that would be less expensive than television advertising. Brown and CBS were willing to experiment with a series aimed at younger listeners, reaching that audience through ads in comic books. Apart from Christian or other religious broadcasting, this may have been the only nationwide attempt in the U.S. in the 1970s to air such a series.
March 13, 1977. Program #12. CBS network. "The Black Arrow"
. Sponsored by: General Mills. The program was repeated on September 10, 1977 as, "The CBS Radio Adventure Theatre." Tom Bosley (host), Robert Newman (adaptor from the tradition story), Skip Hinnant, Anne Costello, Himan Brown (producer, director), Jackson Beck, William Griffis, Court Benson, Gilbert Mack. 38:40. Episode Notes From The Radio Gold Index.
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